2002 Marketing Moments

Author: Youth 2 Youth.

CUSTOMERS:
- 50% of women would deal with a business and its products more often if they knew it was owned and operated by women, according to Entrepreneur magazine.

PRICING STRATEGY:
- A 1% increase in pricing can increase operating profits 11% if sales volume can be sustained, according to Accenture.

EMAIL MARKETING:
- Email is becoming more popular with US businesses rather than direct mail via postage. Email advertising revenue will have reached US$1.26 billion in 2002 according to BtoB magazine.

INTERNET CULTURE:
- 50% of online buying takes place at work according to Entrepreneur magazine.

INTERNET MARKETING:
- E-retail will grow 10 times faster than traditional retail in the UK according to IMRG - the e-retail market will be worth £1 billion at the end of 2002.

- E-tail in Australia had retailers shaking in their boots five years ago, according to Marketing & E-Business Magazine, primarily due to the low overheads which were assumed to reduce cost. Five years on we see the reality - dot.coms spend all their dough on marketing, and the profitability between retailers and e-tailers hasn't altered that dramatically.

YOUTH MARKETING:
- 25% of American kids have made an online purchase (Entrepreneur magazine). - 60% of kids in America asked their parents to buy them products they saw on the Internet in 2001.

TOP WEB SITES: - BtoB Magazine claims that top billing in its annual NetMarketing Awards went to sites that were clean, well-organised and focused on delivering information to a customer without having to 'click through' excessively.

- According to a Jebb Holland Diasai/Marketshare Report (based on consumer interviews), the internet will be an efftective e-tailing tool for the following industries in the next few years:- hardware, software, travel services, music, compact discs and books.

'Copyright 2003 Youth 2 Youth'

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